AAV

|

6.55

-0.05 (-0.76%)

22/09/2017 (16:36)
Message from the CEO

TODAY, THAI AIRASIA CONTINUES TO BE THE AIRLINE THAT OFFERS “TRULY LOW FARES, TRUSTED QUALITY”. WE POSITION OURSELVES BEYOND BEING A BUDGET AIRLINE BECAUSE WE PAY CLOSE ATTENTION TO OUR SERVICE QUALITY, TO BEING ON-TIME, TO SAFETY, AND TO OFFERING THE MOST EXPANSIVE NETWORK.


The year 2016 was an exciting, yet challenging year for Thai AirAsia. We started by expanding our ASEAN network, covering destinations throughout CLMV with our first Thailand-Lao PDR flights to Luang Prabang and Vientiane, then recontinued our penetration of the Indian market while opening our sixth airport hub in Hat Yai where we offer both domestic and international flights, while introducing even more interregional flights. Altogether, Thai AirAsia added 12 new routes in 2016, creating new opportunities and reaffirming our leadership beyond our competitors. While all of this may have taken an immense amount of work, I am determined that the claim of having the “Most Expansive Network” will prove to have been a worthwhile investment for our brand’s long term growth and will prepare us for any prospective occurrence.


Our airline also added 6 brand new aircraft to its fleet, ending 2016 with 51 aircraft as planned. A highlight of the additions were 2 Airbus A320 neo aircraft, which we plan to receive more in the coming years as they will allow for increasingly efficient management of our capital. Throughout 2016, Thai AirAsia carried 17.2 million passengers while maintaining an above target Load Factor Average of 84 percent.


In terms of our social responsibility in 2016, we were able to leverage our connectivity to do good deeds with programs such as the “English On Air” language education for local communities, “AirAsia Cultural Youth Ambassador” activity for young representatives who have cultural talent, “AirAsia Friendly Design” which supported human rights and equality, and “Taking to the Sky” special trips for children who live in remote communities. We also engaged in programs at the regional level, supporting environmental conservation with “GREEN24”. In 2017, we plan to have our social activities focusing on encouraging sustainable community-based tourism and for our staff to be able to participate throughout the year.


Today, Thai AirAsia continues to be the airline that offers “Truly Low Fares, Trusted Quality”. We position ourselves beyond being a budget airline because we pay close attention to our service quality, to being on-time, to safety, and to offering the most expansive network. We have built a strong, stable and unique image that should embolden all involved to be confident in our continued growth and success.


Finally, on behalf of the executive team, I would like to thank all of our personnel for sharing the AirAsia’s vision and for their dedication. In 2017, we will strive to create a learning society among our staff, to enable creative invention of homegrown innovations for our company and I am certain that everyone’s attention to detail will drive Thai AirAsia toward the goals that we have set for ourselves. Thank you to all of our shareholders and investors for trusting in us and joining us on this fantastic journey.

Mr. Tassapon Bijleveld
Chief Executive Officer