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23/05/2019 (16:39)
Message from the CEO

What’s most important for a low-fare airlines is “efficient capital management,” which is what all of our staff have adhered to and is what has become Thai AirAsia’s driving force through each of its years.

In the year 2017, we affirmed our leadership in the aviation business which allowed us to be proud when saying that we are more than just a low-fares airline but an airline of “Truly Low Fares, Trusted Quality” that boasts on-time service, close attention to safety and a never-ending supply of new opportunities borne from a varied network of destinations. We launched 8 new routes both international and domestic this past year, many in markets with few competitors where in over the next 2-3 years we can become serious players and use our six flight bases across the country to reach out to secondary cities in line with the country’s economic development policy, contributing support to the Kingdom’s goals.

In terms of planning for future growth, our policy has become one of utilising innovation to reduce capital costs. Towards this, we acquired ever more Airbus A320 neo energy-saving airplanes, introduced Self Check-in via our website, mobile app and kiosks and even established “Self Baggage Checking” through the use of Self Baggage Drop machines now available at Don Mueang, Chiang Mai and Phuket airports, and that are poised to be rolled out at even more airports in the future.

This year, AirAsia served 19.8 million passengers with a Load Factor of 87 percent, higher than the target we originally set and up 3 percentage points compared to 2016. AirAsia was voted World’s Best Low Cost Airline on the Skytrax ranking for the ninth year in a row this year, and was awarded World’s Leading Low Cost Airline for a fifth year along with World’s Leading Cabin Crew for the first time at the World Travel Awards Grand Final, underlining the global standard we maintain.

Lastly, I would like to remark about another point of pride for us this year, which was our signing of a development agreement with the United Nations Development Programme (UNDP), which established us as an organisation ready to support sustainable growth and as one driven by social and environmental as well as economic considerations. The agreement affirms our overarching care for our shareholders, staff and all other sectors and is a reflection that we are maturing. As both this airline’s majority stockholder and the Chief Executive Officer, allow me to assure all that Thai AirAsia will continue to work as hard as we always have and that we will continue to grow with the grace in years ahead.

Mr. Tassapon Bijleveld
Chief Executive Officer