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Message from the Chairman


In 2016, Thai AirAsia achieved its best performance after 13 years since its inception. The heart of our operations has been a strong foundation of quality service and a constant drive toward betterment. We have taken on every challenge and created our own opportunities, and have proven that no matter the obstacle or challenge, we continue to be the region’s leading budget airline.

During the first three quarters of 2016, with political stability, positive economic development and a lowered global fuel price, Thai AirAsia achieved its best ever operation statistics. In the period, we were able to expand our flight network, especially in the CLMV market where we introduced our first connections between Thailand and Lao PDR, adding flights to Luang Prabang and Vientiane that were quickly and positively received. While in the fourth quarter we saw some short term impacts from the government’s policy against the “Zero Baht Tours”, we were able to adapt by promoting independent travels and offering various promotional campaigns to stimulate travels, which created a positive shift that allowed us to hit our passenger target of 2016.

Another key strategy continued to be our adoption of innovations and promotion of digital technology. Our acquisition of Airbus A320 neo aircraft allowed us to lower our fuel consumption up to 15 percent annually per the new aircraft and reduce our footprint on the environment while also increasing passenger capacity from 180 seats on the original Airbus A320 to 186 seats. On top of that, we were able to introduce self-baggage checking, expanding on our self check-in service to further cut capital costs and to prepare us for future developments.

Among our accolades in 2016, AirAsia was recognised as the World’s Best Low Cost Airline for the 8th year in a row (2009-2016) by Skytrax, as the World’s Leading Low Cost Airline by World Travel Awards 2016 and received certification for its “Friendly Design” support, affirming our readiness to serve passengers of every age, gender and physical condition. We are very proud of 2016, as we reiterate our key motto “Everyone Can Fly” and underline the world-class standard in all dimensions.

In conclusion, I would like to thank our shareholders, customers, and public and private partners for their support and encouragement as well as our executive team and all of those we consider “Allstars” for serving as the driving force behind Thai AirAsia. Thank you for your work and dedication, which led us to the successes we strived for this past year.

Mr. Arak Chonlatanon
Chairman of the Board

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