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Message from the Chairman

Thai AirAsia would also offer superlative service in all aspects, from being on-time and caring about safety to providing an extensive network.


In 2015, saw the aviation industry expand rapidly and competition within the sector become fierce. For Thai AirAsia to maintain a strong leadership in the industry, it had to take a distinct stance, which lead to us expanding on the concept of “Truly Low Fares, Trusted Quality”. This meant that on top of being an airline that offers low fare flights, Thai AirAsia would also offer superlative service in all aspects, from being on-time and caring about safety to providing an extensive route network. The strategy proved effective and “Truly Low Fares, Trusted Quality” became a strength that allowed us to stay ahead of our competitors.

The most important factor of “Truly Low Fares, Trusted Quality” services is well-organised of management team, which is reflected to impressive response from customers. Our staff continued to work very hard this year and constantly setting new standards in quality service. Thai AirAsia continued to be the airline with the best on-time performance in Thailand and in the region according to FlightStats, an achievement we communicated to our customers and that has become a major reason for their continued loyalty to Thai AirAsia.

Our care for safety, which is the utmost priority on every flight, has led to constant and continual training of personnel in every division. I view this as a reasonable long term investment as it gives Thai AirAsia a strong foundation for continued service.

For our “extensive route network”, this year has been especially exciting with new routes launched throughout the year in response to continual growth. I am particularly proud in our latest step to create new business opportunities by opening our 5th hub at U-Tapao Airport (Pattaya) after Don Mueang, Phuket, Chiang Mai and Krabi. U-Tapao Airport has been well received and fully supported by both local and private sectors, which allowed our new routes at U-Tapao Airport to grow rapidly.

“Truly Low Fares, Trusted Quality” is our key factor and key message in 2015, that differentiate us from our competitors. I thank all of our executives and staffs on their hard work leading us to grow and achieved our target this year and their continue support in 2016.

Mr. Arak Chonlatanon
Chairman of the Board


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