-0.04 (-0.98%)

23/05/2019 (16:39)
Message from the Chairman

Over the 14 years, Thai AirAsia has been robustly growing. There has been one driver that has remained clear to me, that is that we are an organisation always ready to improve and to adapt, which is why regardless of the tests and challenges put before us, we have always been able to grow and achieve satisfactory results.

Our policies and strategies in 2017 saw us more closely matched with Thailand’s public policies and supported mutual growth. We responded to the government’s economic policy on dispersing tourism revenue to the community level by developing our domestic network to feature more regional connections and opportunities for travel to secondary cities while also working with the Tourism Authority of Thailand from the planning stage through to penetrating a wider variety of travellers with activities such as the “Weekday Getaway” and campaigns addressing travellers of different age groups. With our airline being a leader in the industry, these missions provided an interesting opportunity and helped hone us towards addressing even more challenges.

In the international market in 2017, our plan was to extend our network for greater coverage and a wider variety of markets. While we have seen strong growth in our Chinese routes, we must continue to strengthen them while adding new alternatives in markets such as India, with its high population, and CLMV, which has great growth potential in terms of both trade and tourism. I believe we have been effective so far in adding routes from Bangkok and our other flight bases in the regions as well as in increasing flight frequencies. We have also been very successful in maintaining both prices and load factors.

In conclusion, I see the greatest challenge available in the aviation industry at present as being competing with oneself, which is why I am proud that Thai AirAsia has a corporate culture spanning its executives and staff that welcomes self-improvement. I sincerely thank all of you for your dedication through the years and for sharing in our vision.

Mr. Arak Chonlatanon
Chairman of the Board