Thai AirAsia would also offer superlative service in all aspects, from being on-time and caring about safety to providing an extensive network.
In 2015, saw the aviation industry expand rapidly and competition within the sector become fierce. For Thai AirAsia to maintain a strong leadership in the industry, it had to take a distinct stance, which lead to us expanding on the concept of “Truly Low Fares, Trusted Quality”. This meant that on top of being an airline that offers low fare flights, Thai AirAsia would also offer superlative service in all aspects, from being on-time and caring about safety to providing an extensive route network. The strategy proved effective and “Truly Low Fares, Trusted Quality” became a strength that allowed us to stay ahead of our competitors.
The most important factor of “Truly
Low Fares, Trusted Quality” services is
well-organised of management team,
which is reflected to impressive
response from customers. Our staff
continued to work very hard this year
and constantly setting new standards
in quality service. Thai AirAsia continued
to be the airline with the best on-time
performance in Thailand and in the
region according to FlightStats, an
achievement we communicated to
our customers and that has become a
major reason for their continued loyalty
to Thai AirAsia.
Our care for safety, which is the utmost
priority on every flight, has led to
constant and continual training of
personnel in every division. I view this
as a reasonable long term investment as
it gives Thai AirAsia a strong foundation
for continued service.
For our “extensive route network”,
this year has been especially exciting
with new routes launched throughout
the year in response to continual
growth. I am particularly proud in our
latest step to create new business
opportunities by opening our 5th hub
at U-Tapao Airport (Pattaya) after Don
Mueang, Phuket, Chiang Mai and
Krabi. U-Tapao Airport has been well
received and fully supported by both
local and private sectors, which allowed
our new routes at U-Tapao Airport to
“Truly Low Fares, Trusted Quality” is our key factor and key message in 2015, that differentiate us from our competitors. I thank all of our executives and staffs on their hard work leading us to grow and achieved our target this year and their continue support in 2016.
Mr. Arak Chonlatanon
Chairman of the Board